Certification in Digital Marketing

  • The Certification in Digital Marketing (CDM) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

    By the end of the program, you will be able to :

    • Get an overall view of what digital marketing is and why is it important.
    • Get an overall view of Facebook Marketing
    • How to use Facebook effectively
    • Know how to use Facebook Remarketing
    • Get to know about the social medias other than Facebook which can be used for Marketing
    • Creating your own ad campaigns
    • Drive lead generation efforts
    • Get to know about mobile marketing
    • An overview about google AdMob
    • Know in detail about Google AdWords, and Google Local
    • Know how to use Google tools for effective marketing
    • Get to know about remarketing and RLSA
    • Understand about content marketing, the importance of content marketing
    • Know how to write a great compelling content
    • Know more about Email marketing, different types
    • Know more about affiliate marketing and different types
    • Directory marketing and types
    • Tracking and analysis of website, content, webpage
    • Different tools for analysis
    • Measuring and reporting different aspects such as ROI, customer engagement, and website behaviour

    • Professional sales and marketing heads, managers and executives
    • Professionals who want to pursue digital marketing as career
    • People who are interested in gaining key strengths and behavior required to be effective in digital marketing and online marketing
    • People who have a busy schedule and so want to have a flexibility of time
  • 1: DIGITAL MARKETING BASICS
    • What is digital Marketing & Need for Digital Marketing
    • Visibility
    • Digital Marketing Plan
    • The RACE framework
    2: FACEBOOK MARKETING
    • Social Media Marketing
    • Facebook Marketing
    • Creating a Facebook page
    • Creating a Facebook ad
    • Creating a group
    • Remarketing
    3: OTHER SOCIAL MEDIA MARKETING
    • LinkedIn Marketing
    • YouTube marketing
    • Other Social Media Marketing
    • Raise awareness with native ads
    • Drive lead generation efforts
    4: MOBILE MARKETING
    • Mobile Marketing
    • How to create Mobile Ads
    • SMS Marketing
    • WhatsApp
    5: GOOGLE MARKETING
    • Google Tools
    • Google AdWords
    • Advertising Networks
    • Creating a Campaign
    • Google Local
    • Remarketing
    • How to use remarketing to boost sales
    • RLSA- Remarketing List for Search Ads
    6: CONTENT MARKETING
    • Content Marketing
    • How to market your content?
    • How to write great compelling content
    • Understanding audience
    7: EMAIL MARKETING
    • Email Marketing (EM)
    • Types of EM
    • ROI Testing
    • Bulk Emailing
    • Auto responders
    • Email spamming
    8: AFFILIATE MARKETING AND DIRECTORY MARKETING
    • Affiliate Marketing(AM)
    • Types
    • Directory Marketing
    9: TRACKING AND ANALYSIS
    • Website analysis
    • Content analysis
    • Web/page visibility
    10: ADVANCE ANALYSIS TOOLS
    • Tools for Keyword planning
    • Social network evaluation
    • Content
    • Website analysis
    11: MEASUREMENT AND REPORTING
    • 7 step model of measuring Digital Marketing
    • ROI measurement
    • Measuring customer engagement
    • Website behaviour

Why you should enroll for Certification in DIGITAL MARKETING

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