Certified Key Accounts Manager (CKAM)

  • Close more sales, retain key clients keep competition guessing to prosper. “80% of your sales will come from around 20% of your customers. Effective management of these accounts can make a difference. The Key Account Managers are the real heroes in any organization.”
    MEHR’s CKAM (Certified Key Account Manager) Program establishes a professional standard of individual capabilities to successfully perform the role and responsibilities of a Key account manager (KAM). The job of a KAM is to develop and sustain a long-term customer relationship for mutual growth, profitability, trust, loyalty, innovation and risk management. The KAM must leverage the Company’s enterprise resources and capabilities in creating and fulfilling value-based solutions to meet the Customer’s and Company’s current requirements and expectations as well as future potential.
    This Certification Program guides each participant through a journey curated specifically to build the competencies for the KAM to excel in their role.

    By the end of the program you will learn:

    • Understand what is Key Accounts Management- KAM
    • Understand the role of KAM
    • Know about company strategy to portfolio analysis
    • How do we build the value discovery meeting?
    • Why is having an Elevator Pitch So Important?
    • How to Design an Elevator Pitch That (Actually) Works?
    • Learn about Negotiation and discounting
    • Overcoming Objections in Sales
    • Harvesting Strategy & Customer expectation
    • Learn about key metrics for KAM

    Who should attend?

    • Professional sales and marketing heads, managers and executives.
    • People who are interested in gaining key strengths and behavior required to be effective in Key Accounts Managers.
    • People who have a busy schedule and so want to have a flexibility of time.
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    The program fee covers tution, books, case materials, accommodations, and meals. There is no application fee. No payment is necessary until you have been accepted into the Certified Key Accounts Manager (CKAM).

    For more details enquire us.

    Note: Only 1 "40% scholarship" and 4 "30% scholarship" per city.
    The program fee is exclusive of GST.

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