Deepa Gramopadhye
One Connect Business Solutions
Intricate Path of a Successful Entrepreneur
There is a theory that says leaders are born. To take the same quote forward, I say, entrepreneurs are born. But that is not the end of the story. First of all, understanding that trait within yourself is the first step of preparing yourself to become an entrepreneur. You would see people around who can see business opportunities everywhere right from movie theatre to their own work place.
It is not only that trait or that instinct which would make you successful. There are numerous factors equally important. First one to quote is your networking ability. If it is a start up who would give you the business and why… If you have the network to support, a group of people who know you and trust your capabilities, you can have your initial client base ready and that would help you during initial phase of struggle. Again, getting couple of clients is still easy than keeping the same clients over the period of time. Having repeated customers is more difficult that getting a new one. But once you have the customer base of loyal customers, you have walked a step ahead.
We all accept importance of customer service but the question remains how do we achieve the same. Entrepreneurship is nothing but association of many people wherein they all start working to achieve your dream and that too so genuinely as if it was their own dream. It is converting a bunch of people into a team. It is understanding their strengths and areas of improvement too and to know precisely whom to give which responsibility. In short, managing your human capital effectively and efficiently.
Uniqueness of your product and knowing the customers is another critical aspect. If there are n number of other companies/firms offering similar product/service what is the uniqueness of your product. What is special about it that the customer would get attracted. Marketing plays important role here. Quality of the product/service is the soul and that is undoubtedly important. More challenging is conveying the same to your clients/customers. Passion of the entrepreneur should be conveyed to the customer only then can a customer can get connected to your business.
All in all, you should have a clear vision and a specific business plan (which would cover your operational details, HR strategy, Marketing management and Finance management). All these can be taught in a management school. There is one more factor, that X factor which can not be imparted and that is “PASSION”. If you have it for the business, start preparing and keep going. All The Best.
