Mr. Nitin Sanker
Middle Earth HR
Its great to talk to you about what happened in Middle earth this quarter the July – August – Sept (JAS) quarter of 2017. The quarter was a very exciting and innovative quarter for us in Middle earth, with two new products launched.
The first product was the IIM- MEHR Advanced Strategic Leadership Program, this was an exclusive 9 month- three semester program meant for people corporate professionals aspiring to be functional or business leaders. The first batch of this program is starting in November, with more than 500 people showing interest in the first batch of 30 seats we seem to have a potential star product for Middle earth.
The second product was the comprehensive student pre assessment process meant for college students to assess themselves with a view to maximize their placement potential. Unlike most of the products in the market this was a full range assessment center including aptitude tests, motivational tests, personality tests as well as interviews to assess the complete potential of the student. With some very prestigious institutions like NMIMS and GITAM buying the full suite assessment for all their students and showing appreciation for the process we feel we have another high potential product.
One of the key initiatives we have taken up this quarter was the design of our new website with a full blown career and knowledge center built in , this would take another 3 months to develop completely , and we are very excited about this as it would maximize our ability to build collaborative learning.
We have also enhanced our digital marketing capability with our entire sales team being put through a digital marketing certification. We have also set in place a comprehensive content management plan (called COMPLAN affectionately by the team) which we hope will enable more engagement for our alumni and enquiries by.
In the Oct we are looking forward to run the first phase of the IIM-MEHR Advanced strategic leadership Program and also launch our new website and so I am sure there will much excitement this quarter.